The Wish Heroes campaign is an annual peer-to-peer fundraising campaign that celebrates wish granting. Campaign fundraising is based on the power of a selected group of individuals – Wish Heroes – each raising funds for Make-A-Wish Iowa from April 1 - July 31, 2020. As advocates for Make-A-Wish Iowa, Wish Heroes come from several different backgrounds. Whether volunteers, board members, wish granters, donors, wish families or mission supporters, Wish Heroes are unified in our goal of raising funds over a period of time, directly impacting each wish we grant.
Wish Heroes celebrate their passion for the mission of Make-A-Wish Iowa with their community. Serving as one of our organization's leaders, wish heroes share their story and ask for donations so more children can experience the life-changing power of a wish. Fundraising goals do not have a cap, however each Wish Hero has agreed to raise $2,500 or more. Many individuals set their goal at $13,100, as this is the average cost of a wish in Iowa.
Through a personalized online fundraising page, a Wish Hero mobilizes friends, family members and colleagues to donate through July 31, 2020, to help ensure local wishes are granted for years to come. Once committed to becoming a Wish Hero, Make-A-Wish Iowa will create a personal fundraising page for you which can be accessed via web browser or the 'Wish Your Way' app. A personal fundraising page is a web page that a Wish Heroes' contacts visit to make donations in support of their fundraising efforts; however, donations can also be received by cash or check at our state headquarters. A staff member will then attribute the donation to your personal fundraising page.