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Make-A-Wish® and Trusted Choice Grant 14-Year-Old Jessica’s Wish to go to London and Paris


August 07, 2015



The Independent Insurance Agents of Iowa with Trusted Choice® has teamed up with Make-A-Wish® Iowa to help grant Jessica Small’s one true wish. The fourteen-year-old from Bloomfield will be traveling to overseas for a Paris and London adventure later this month. Jessica’s wish is just one example of how Trusted Choice and the Independent Insurance Agents of Iowa are helping change the lives of children with life-threatening medical conditions.

Volunteers and Make-A-Wish professionals have worked hard to ensure that Jessica would have a memorable and pivotal wish experience from start to finish. While she and her family are traveling, they will visit Paris sites such as Notre Dame Cathedral the Latin Quarter, Les Invalides, the Opera, Arc de Triomph, the Louvre and, of course, the Eiffel Tower. They’ll enjoy French cuisine and spend time exploring the city before traveling to London via the high-speed Eurostar Train. In England, they will drive past the House of Parliament, Big Ben, Westminster Abbey, Prime Minister’s Downing Street and Piccadilly Circus while touring through London. They will also get to witness the Changing of the Guard at Buckingham Palace.

The sponsorship of Jessica’s wish is part of a larger commitment, $500,000 in total, from Trusted Choice that will help local chapters throughout the country grant more wishes.

Local agents from North Side Agency and Van Mersbergen Insurance, both of Bloomfield, were able to attend a “wish reveal” party at Jessica’s home on August 4th. At the party, Jessica’s volunteer wish granters were able to share the wish itinerary with the family.

“Trusted Choice® is honored to work with Make-A-Wish and our independent insurance agencies across the country to donate half a million dollars to grant wishes nationwide,” says Robert Rusbuldt, Trusted Choice president and Big “I” president & CEO. “Independent agents are there to instill confidence and hope in their clients and customers, and that’s what Make-A-Wish does for so many children. We are proud to help them grant wishes and we look forward to helping to enrich these children’s experience with hope, strength and joy.”

“The impact of a wish-come-true is far-reaching. It affects wish kids, families, and entire communities, said Make-A-Wish Iowa CEO Chris Voggesser. “We are privileged to have Trusted Choice as a sponsor of wishes in the very communities where their members are actively involved.”

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About Make-A-Wish® Iowa
Make-A-Wish® Iowa grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. The Foundation has granted wishes to more than 3,000 children with life-threatening medical conditions since 1987 and currently grants a wish every other day in Iowa.  To find out more, visit  Share the Power of a Wish®.

About Trusted Choice

Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.


About Make-A-Wish

Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 226,000 wishes since its inception in 1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish at to learn more.

Press Contact

Lexi Konig
Marketing and Communications Manager
3009 100th Street
Urbandale, IA  50322-3220

Phone : (515) 334-2636
Fax : (515) 334-2638

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Make-A-Wish® Iowa
3009 100th Street
Urbandale, IA 50322-3220
(515) 334-2636
Toll Free Iowa Only (800) 797-9474